Labour's first election film – The Road Ahead

Britain at the crossroads on the road to recovery Labour's first broadcast of the 2010 election describes the choice facing Britain on May 6: whether to stay on the road to recovery or risk a change of direction.
The Road Ahead shows a modern Everyman walking the road to recovery through some of Britain's most beautiful countryside and village scenery. On the journey, he talks about British determination and resilience, and the way we stay on course through good times and bad.
He remembers the fear and uncertainty at the start of the recession and the decisive action taken by Labour to prevent economic collapse and limit the damaging effects of the downturn for families, jobs and businesses. He then remembers that the Conservatives opposed Labour's policies for turning the economy round, policies that have been adopted by Governments and endorsed by economi sts across the world.
Finally, the character says that the start of a fragile recovery, with the direction of policy established, is no time to change economic strategy.
Labour's General Election co-ordinator Douglas Alexander said today:
"Britain is at a crossroads. Britain has to decide whether to keep the recovery on track or put it at risk with the Conservatives. The recession was a global catastrophe that British people and businesses have pulled together to fight their way through.
"We cannot afford to risk a change of direction when the rest of the world is following the course out of recession set by Gordon Brown and Alistair Darling."
The film is being mailed and signposted throughout Labour's online community today as a conversation starter in Labour's word of mouth campaign, on the eve of the manifesto launch and 24 hours ahead of its TV broadcast.
Actor Sean Pertwee, who plays the Everyman character walking the road to recovery, said about the film:
"We have to be optimistic. We are on the right road out of some very difficult times and the last thing we need now is to change teams and change direction down a dead end.
"I hope the film will get people talking with their friends and families about which party has the best policies for jobs and the recovery, and the dangers of changing course now."
The broadcast was filmed in the village of Staithes, North Yorkshire, and the lanes and open countryside of the North York Moors National Park. (Author: CSM)

Articles in this group

Former CSM Chair sets up 'The Methodist Tax Justice Network
New tax justice network (Author: Sam Buck)

What Money Can't Buy - the moral limit of markets
Event at St Paul's Cathedral exploring issues in the latest book by Michael Sandel (Author: Sam Buck)

Christian investors question executive pay
A Church Times piece on Church investors and bankers bonuses. (Author: Sam Buck)

Christian financial advisors call for debt forgiveness in Eurozone
The Association of Christian Financial Advisers is calling for debt forgiveness as a way to ease the Eurozone debt crisis and prevent a possible collapse of the banking system. (Author: Sam Buck)

Christian Socialism at Davos
Guardian piece on Christian Socialism and its relevence for today (Author: Sam Buck)

Ethical capitalism?
Report from a debate on the future of capitalism (Author: Sam Buck)

ECCR Publishes Report on The Banks And Society
Read the ECCR's latest report on the impact of the banking sector on the lives of customers, employees and communities... (Author: CSM)

Independent Commission on Banking Looks Set to Fulfill CSM's Campaign for an Ethical Banking Sector
New Prospect for Banking Separation (Author: CSM)

THE ECONOMY
Economy home page (Author: )

Labour Responds to the Emergency Budget
Thoughts and reactions from Labour HQ on the Emergency Budget and an invitation to respond. Read on or visit www.labour.org.uk (Author: Andy Freeman)

Theology and executive pay
The Church Investors Group have published a key paper outlining moral questions around Executive pay and have brought a theological basis to this ongoing debate. (Author: Andy Freeman)

Obama agrees with CSM Call for Separation of Banks
CSM is pleased to see agreement with our campaign to separate the banks, and continue to lobby for UK banks to be split ina similar way (Author: CSM)

Separate as well as regulate
Why we must seize the day and reform the banking system (Author: Stephen Beer and John Mitchell)

Separating the banks: looking at the arguments in more detail
We look at the case for separating banks and respond to some arguments against. (Author: CSM)

EDM Calling for Separation of the Banks
The Early Day Motion written by Alan Michael MP calling for the government to separate the banks (Author: Alun Michael MP)

ING bank separates banking operations
ING is moving towards complete separation of their banking and insurance operations. (Author: Josmar Hart)

Bank of England Governor repeats call to reform banks
He reveals we bailed out banks with a previously unrevealed extra £61.6bn last year and calls for structural reform. (Author: CSM)

Gordon Brown says stronger bank regulation not enough
PM proposes new measures to renew the economic and social contract between banks and society. One more measure is needed, says CSM. (Author: CSM)

Archbishop - Economics is 'housekeeping' for humanity
The Archbishop of Canterbury, Dr Rowan Williams, has urged us to keep economics in perspective, as it is only one aspect of human existence... (Author: CSM)

Bank of England Governor says separate the banks
Mervyn Kings comments effectively support CSM's campaign. (Author: Stephen Beer)

MPs urge government to separate casino banking from retail banking
CSM Chair tables Early Day Motion, backed by Treasury Committee chair (Author: Stephen Beer)

Markets and morals at Labour conference
The values that should underpin our economy were debated by CSM at Labour Conference. (Author: CSM)

Government minister calls for banks to reform morals to earn forgiveness
A change of behaviour is required, argues Paul Myners (Author: Stephen Beer)

Introducing 'Simplify'
Introducing the Evangelical Alliance's 'Simplify' project. Simplify asks us to look at our lifestyle, our purchases and possessions during this time of recession. (Author: Danny Webster)

EU Predicts Economic Gloom
As the European Commission forecasts a year of decline and unemployment, we focus on the Church's role in providing a spark for the economy and on our 2009 Tawney Dialogue. (Author: Andy Freeman)