Christian Socialist Movement > Articles > Articles from CSM Members > Society and inequality > Don't Be Fooled By Olympic Individualism
   
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Don't Be Fooled By Olympic Individualism

Two things have dominated Summer 2012: the hosting of the Olympic games in London and the rain. Of the two, it is difficult to say which has had the nation more united in emotion. The Olympics angered us with it’s domination of media coverage, and ashamed us through the failure of G4S. The rain angered us by dominating Summer and, when it started to dawn on us that it was mid-July and we hadn’t yet seen the sun, we began to feel shame for our Great British weather. Thankfully, the opening ceremony and bright skies turned our cynicism into pride. Negativity gone, we are inspired by our athletes’ successes. We line the roads to cheer on our cyclists and flow into venues, ready to scream at the swimming, judo, basketball, volleyball, and any other sport that we were lucky enough to get tickets for. Athletes are idolised and scrutinised: weight, height, gender, mentality, strengths, and more...

 

Olympic stress on individual achievement falls neatly into the capitalist mentality of isolated success: I can achieve anything that I set my mind on. If I wear the right kit and my mother used the right washing detergent, I too can be an Olympian. I too can rise to the top. It is the individual’s will power and drive that makes them succeed and, thus, anyone can. It’s the American dream, watered down but constantly re-enforced through the media and advertising.


Of course a huge amount of personal effort and sacrifice is needed to succeed, but individuals do not triumph alone. One athlete’s win is also a win for their trainer, their training partners, their family, their friends and their supporters, who all contributed to the accomplishment.

 

When rowers speak of the crowd’s cheers making them to “go quicker”, a part of the victory must be attributed to the cheering public. When swimming squads handpick women that go on to win gold, that squad deserve a part in her glory. To some extent, the diver whose Dad is their inspiration, the women’s football team motivated by a dame’s speech and even the young people being stirred this week and next by the efforts of our current athletes, all must see their future triumphs as a result of these other peoples’ actions on their lives.

 

While we watch the Olympics, we must not be fooled by the individualistic attitude fuelled by its corporate sponsors. We survive, win and lose in a network of relationships with other people. The people that encouraged our dreams, reassured us during failures and generally contributed in their own small, yet significant, way to our lives are as much to congratulate or blame as we are. Ecclesiastes says that “Two are better than one” and that “… if they fall, one will lift up his fellow” and, as Christians, we know that we are never alone in our achievement for we have a constant companion in Jesus. But, just as we believe that we do nothing separately from the love of God, we must not forget that this is also true of our human relationships: we do nothing in isolation of the actions of other people.

 

This is not to belittle the accomplishments of those that set their minds on something spectacular and drive themselves to achieve it. It is rather acknowledging that in personal achievement, we are not alone. The web of people that impact our lives, both directly and indirectly, play a part of each and every one of our successes, whether we notice or not. A win for one is a win for many, as we do not exist in isolation, but in community. Resist the mind-set of capitalist individualism, because alone, you are nothing.


Emma Aston, 03/08/2012

Feedback:
(Guest)03/08/2012 12:14
Capitalism isn't in tension with any of that. Basic to market society is dependence on a vast many. You appear to think that capitalism encourages a shrewd and isolated individualism but what reason is there to think this? A capitalist society is a vast web of individuals relying on each other. I take it you're assuming a caricature of capitalism based on some exaggeration of self-interest being the basic theory of human nature that drives such a society or economy. But this is nothing more than a caricature. Perhaps it's merely a language issue. Please define what you believe is capitalism and what you believe is not capitalism.
Usain Bolt (Guest)03/08/2012 22:02
i disagree with this, i am the greatest sprinter in history and even if someone had their entire community supporting and training them for a lifetime, and put everything they had into their training, they would never beat what i can do because my natural abilities are too great. what say you?
Emma Aston11/08/2012 12:36
Dear Guest,
You appear to pick fault with my definition of capitalism, which I agree is abstract. I speak of market capitalism. In market capitalism, people are seen as isolated individuals, though it is true that they are of course all linked. Unless in a co-op though, you enter the market alone. The stress is on individual civil liberties etc. I'm not saying that we ARE alone, I am saying that it is inherent in market capitalism that we act alone. I argue only that we must not be sucked in and forget that we are in an intense web of relationships. We are impacted by other people.
Dear Usain,
If it is you, I must firstly congratulate you on your 100m and 200m wins! I agree, your physical abilities are great. However, if you are trying to tell me that you could have grown up as a hermit and still won, then I must disagree. The time put in to your training by others, as well as yourself, is not to be sniffed at. Don't forget the ones that helped you to become a gold-medalist.
Guest (Guest)13/08/2012 00:31
Emma,
Thank you for your response. Your article is then not about capitalism but about an attitude. I enter many markets everyday as an individual with a rich and robust sense of community of the sort I see your longing for in the world. I side with you on the importance of the value of community and deep and broad appreciation for our relationships and communities. I hope you can come to see that this is fully compatible with market society, and indeed, only market society is compatible with such values as only market society allows individuals the freedom to form or leave the community and relationships they wish. Forced community is surely not a virtue. Community is. The sorts of values you and I value can indeed flourish in market society. We enter the market alone, as we enter the shower or toilet alone. We act alone because we are individuals. We are not attached at the hip or other parts of our bodies unless we are conjoined at the hip. Without individuals there can be no meaningful relationships. Isolation is not entailed by individual action or individualist methodology in general. Thank you for sharing the produce of your good heart and social sentiments. Sentiments which I believe are consonant with and served by market society.