Labour's first election film – The Road Ahead
Britain at the crossroads on the road to recovery
Labour's first broadcast of the 2010 election describes the choice facing Britain on May 6: whether to stay on the road to recovery or risk a change of direction.
The Road Ahead shows a modern Everyman walking the road to recovery through some of Britain's most beautiful countryside and village scenery. On the journey, he talks about British determination and resilience, and the way we stay on course through good times and bad.
He remembers the fear and uncertainty at the start of the recession and the decisive action taken by Labour to prevent economic collapse and limit the damaging effects of the downturn for families, jobs and businesses. He then remembers that the Conservatives opposed Labour's policies for turning the economy round, policies that have been adopted by Governments and endorsed by economi sts across the world.
Finally, the character says that the start of a fragile recovery, with the direction of policy established, is no time to change economic strategy.
Labour's General Election co-ordinator Douglas Alexander said today:
"Britain is at a crossroads. Britain has to decide whether to keep the recovery on track or put it at risk with the Conservatives. The recession was a global catastrophe that British people and businesses have pulled together to fight their way through.
"We cannot afford to risk a change of direction when the rest of the world is following the course out of recession set by Gordon Brown and Alistair Darling."
The film is being mailed and signposted throughout Labour's online community today as a conversation starter in Labour's word of mouth campaign, on the eve of the manifesto launch and 24 hours ahead of its TV broadcast.
Actor Sean Pertwee, who plays the Everyman character walking the road to recovery, said about the film:
"We have to be optimistic. We are on the right road out of some very difficult times and the last thing we need now is to change teams and change direction down a dead end.
"I hope the film will get people talking with their friends and families about which party has the best policies for jobs and the recovery, and the dangers of changing course now."
The broadcast was filmed in the village of Staithes, North Yorkshire, and the lanes and open countryside of the North York Moors National Park.
|
